Today we focus on Influencer Marketing, one of the most powerful techniques to gain new customers.
Most of the companies experience a traffic increase while running an Influencer campaign. Yet, they don’t really know the quality of this new prospects and, therefore, ignore the Influencer’s performance.
How to know If an Influencer is driving quality traffic? Use this formula:
? Visitors who viewed content / total # of visits *100
If the result is less than 50% consider trying another influencer or twisting the message. Most of the times there is a disconnection between the message and the audience.
So here’s the tip: help Influencers find the perfect message for their audience, as they might not know exactly who their followers are.